Fun & pleasure
Drinking la vida loca!
At Orangina Schweppes we know how to have fun. Consequently we truly understand all our consumers, because they have a zest for life and want to get the best out of it. Drinking is not only quenching our thirst. For us it is much more, it is a moment of pleasure, of refreshment and fabulous sensations.
More than just products, we have created brands that people love and enjoy either alone or with their families and friends. Brands that accompany us at all moments, bringing fun and colour to those unique moments we want to share with someone special. Brands that bring a bit of magic to our daily routines. There is a choice for everyone: sparkling or still, sweet or bitter, clear or with bright colours, for adults or for kids, for mixing or for drinking alone.The sky is the limit!
Indeed we all have the right to hydrate ourselves while getting the best out of this pleasurable moment. This is why some of our drinks are transparent such as Sofia Kievskaya mineral water or La Casera gaseosa whereas others are colourful such as Oasis or TriNa. Some come in elegant bottles or in original packaging like the orange-shaped Orangina bottles. The objective is to enjoy ourselves.
Our communication and advertising campaigns are memorable because they reflect the true personality of our fun brands and a true joie de vivre. Many of our campaigns have created such a strong emotional connection with consumers, that they have become cult sagas. It is true for Orangina, Oasis or Gini advertising in France, but also for Schweppes Indian Tonic in Spain. Consumers not only drink our products and brands, they live them!