interesting facts
- ● Doctor Trigo, the same person who invented Orangina, created Trina, the number one still fruit drink in the Iberian Peninsula.
- ● TriNa, the famous Spanish still fruit drink was originally called Trinaranjus.
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other brands
No bubbles, naturally
TriNa is the number one fruit still drink in the Iberian Peninsula, clearly leading this segment in Spain, the country it originated in 1934. Its creator, the Spaniard Doctor Trigo (the same one who invented Orangina) called it originally Trinaranjus. The origin of its name has become a legend. Some say its comes from the combination of the inventor’s name (Trigo) and the word orange (the original flavour) whereas others claim that it states the number of fruits used to make the product (Tri= three, naranjus= oranges). The brand shortened its name to TriNa twenty years ago. The original bottle shape, as well as Orangina’s, used to resemble an orange.
Nowadays it has become a very popular drink, especially among children, due to its fruity flavour and absence of bubbles and preservatives. However, lately the brand has been repositioned to cover a wider spectrum of consumers that include young men and women. TriNa is a drink for people who enjoy themselves without any complex, and want to have a more natural approach to life. That is why TriNa advertisements reflect a care-free, humorous feeling.
In recent years, the range of products has been expanded from the original citrus fruits to new more exotic flavours. And new, totally differentiated, lines of products have been launched, such as Vital TriNa, a mix of fruits and milk and TriNa t! a fruit & tea flavoured soft drink.
Vital TriNa
Given the success of TriNa in Spain and Portugal – its main markets – and the growing demand for healthy products for children, Vital TriNa was launched in 2004 under the name of BioTrina. The name was changed into Vital TriNa in 2006. Vital TriNa is a mix between a juice and a shake, where 30% of it is made up of fruit juice and 10% is milk. Its nutritional value has been complemented with vitamins A, C and E while there is no sugar added. It has been designed to meet breakfast nutritional needs of youngsters. Its best known attribute is its superior taste and it is exclusively sold in 33 cl. and 1l. bricks.
Although a very young product, it has experienced a tremendous growth. Only in 2005, 26 million units were consumed,. It targets the same crowd as classic TriNa, a young population between 15 and 25 years of age whose values coincide with those of Vital TriNa: naturalness, optimism and vitality. Its communication transmits a zest for life and sense of humour.
TriNa t!
It was only logical that a tea from Trina would quench the market thirst for this popular drink. TriNa t! is the answer to many consumers prayers. It combines the four major varieties of natural tea extracts with the freshness of four different fruits and zero calories. Its kaleidoscopic and original packaging reflects its content. TriNa t! is a natural alternative to traditional soft drinks.
TriNa website
http://www.trina.com
TriNa t! website
http://www.tedetrina.com