interesting facts
- ● Energade was the first brand to use PET packaging.
- ● Energade was the first brand in the sports drinks market to have aseptic filling.
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other brands
Concentrated energy
Energade was originally conceived as a sports drink with mineral salts that would help sportsmen to re-hydrate after exercise and restore their energy levels. However, a lower salt content than competitors and its particularly good taste have turned it into a highly popular drink not only among sportsmen, but also among people who just want to have fun.
Energade is a drink associated with leisure, recreational activities and amateur sports rather than with competitive professional or sportsmen. Its casual image has been enhanced through extensive distribution in supermarkets and the impulse channel rather than in gyms.
Nowadays, Energade holds strong positions in some markets, especially in Italy. Innovation has been crucial to differentiate from competitors. Energade was the first brand to use PET packaging as opposed to glass bottles marketed by competitors. It launched a 1 litre pack size
when the competitors’ size was only 50 cl. And it was the first brand in the sports drinks market to have aseptic filling.