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Naturally better
Naturalness & well-being
Our will is to encompass in our portfolio sheer pleasurable, fun products but also with natural and well-being benefits to the consumers. This second generation of products follows a more natural line, is preservative-free, with less added sugar, less colourings, etc. These new drinks are also progressively incorporating healthier elements such as antioxidants, fruits with high vitamin content, etc.
Some of our present products already belong to this second category. Trina is a good example of a natural product. Its line of products only incorporates natural colourings and flavours while its juice content is up to 16%. Its tea range, t! has no sugar added whatsoever. 12% of Oasis content is fruit juice, and it has no artificial colourings or preservatives. Orangina, in addition to its 12% fruit juice content, has also got 2% of fruit pulp. And Pulco Lemon is the epitome of naturalness: no added sugar, no colourings, no preservatives, no sweeteners and 40% of fruit content.