Orangina Schweppes

Orangina is a sparkling fruit drink with a bottle that has become a world famous icon. Its original bulby orange-shaped bottle contains a secret formula with orange pulp, 12% of citrus fruit juice and no artificial colouring. Since the pulp is separated from the juice, Orangina invented a new way of drinking: the shaking concept. With this, and a surprising Mediterranean personality, Orangina provides all the fun of a soft drink in a healthier way.

Orangina was originally formulated in1936 by a Spaniard, Doctor Trigo who named the product ‘Naranjina’ (small orange in Spanish). Léon Beton bought the concept, changed its name to Orangina and launched it in Algeria with great success. Only when Algeria obtained its independence in 1962 was the factory set up in France.

Presently 500 million consumers enjoy Orangina in over sixty countries in all five continents. In France it is the indisputable leader of the fruit carbonated drinks. If all the bottles of Orangina sold in 2007 were put together, the distance of the Great Wall of China could be covered more than 20 times. And all the bottles of Orangina sold in the last 3 years put on a row would cover the distance between the earth and the moon!

Its popularity is partly due to its projected personality: carefree, crazy and surprising. Orangina is a fun and friendly brand that does not take itself seriously, as reflects its communication strategy. Ever since Bernard Villemot designed a series of bold advertising posters in 1953 the brand has just grown in the eyes of the consumers. Its imaginative advertising campaigns have always attracted the attention of the general public and delighted a faithful crowd of modern, open-minded and independent consumers. Even though the brand is primarily aimed at young people between 18-35 years of age, it is actually consumed and loved by all age groups.


Orangina
http://www.naturellementpulpeuse.fr
http://www.orangina.com
http://www.orangina.eu