Protecting children
We are conscious that children are a sensitive target and are exposed to obesity problems. For this reason we have designed a specific ethos and code of conduct for children’s advertising that includes the following rules:
- We will not advertise in printed media, websites, cinema or TV programmes specifically aimed at children under 12.
- We will avoid any direct appeal to children to persuade parents or adults to buy products for them or to do anything else that goes expressly against the wishes or authority of a parent, guardian or educator.
- We will ensure that promotional activities offering prizes or rewards will not demand consumers to drink excessive quantities of products in order to participate.
- We will not engage in any direct commercial activity (including vending machines) in primary schools, unless otherwise requested by school authorities.
- We will ensure that in secondary schools, a full range of beverages (including water, juices and other beverages in both regular and low-calorie versions), is made available in appropriate and reasonable container sizes.
- We will respect the commercial-free character of schools.
